My brides and dresses are all so different. Do I even have a typical customer?
What do a pink glittery ballgown, a satin ivory shift mini-dress, and a two-piece embroidered lehenga have in common? Or a backless, barely-there lace dress with a long-sleeved, high-necked, satin-twill number?
I mean aside from the obvious, that they are all wedding dresses. And made by me.
The answer is in why I made them. Or rather why I had to.
UK brides are spoiled for choice whatever their budget with independent bridal boutiques, concessions in Harrods and Selfridges, chain stores like Wed2b and David’s Bridal, second-hand dresses and hell, even Asos is getting in on the bridal scene. If, and that’s a big if, they want a traditional ivory dress.
Not all brides do. Some don’t want ivory. Some don’t want a dress.
The very variety of styles I’ve made in the last year might suggest I don’t have a typical customer. But I have found that my brides tend to have some common traits:
1. All of my brides have a strong personal style. They know what works for them, what looks dynamite, and what doesn’t;
2. They know exactly what they’re looking for. Some had mood boards, others had lists of elements such as neckline, silhouette, embroidery details, etc, some had even produced sketches.
3. They couldn’t find what they were looking for ready-made in any shop. It didn’t exist.
That’s when they looked into going bespoke and found me.
So, do I have a typical customer? Yes and no. Do the traits above sound familiar to you?