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“Do you make dresses for men?”

“Do you make wedding dresses for men?” To answer an increasingly FAQ, I make wedding dresses, veils, bridalwear* FULL STOP. For whoever wants it. Women, men, non-binary people, everyone.

I don’t care what your wee comes out of; just don’t leave any on my loo seat.

You are very welcome to, but don’t even have to, tell me how you identify, what you were assigned at birth or whether that differs now, whom, how many – or even whether – you’re marrying. If there’s consent in your relationship, there’s no judgment, kink-shaming or awkward questions here.

Oversharers are always welcome (hello, kindred spirits!) and the only things I ask all my customers to tell me relate purely to the tasks of designing something you will love and making sure it fits you perfectly:

1. Are you anticipating changing your weight, shape or size before you wear what I’m making you? These don’t make it impossible, but need to be factored in. For example, are/will you be:

  • Pregnant or trying to conceive?
  • Breastfeeding?
  • Undergoing surgery?
  • Taking medication such as hormones or steroid therapies?
  • Dieting?
  • Body-building?

2. What else will you be wearing? Bring everything to fittings that changes your shape, size or height including:

  • Padded bras, cups or inserts (I have a well-stocked basket of boobs you can try if you don’t have your own);
  • Padded pants;
  • Shape-wear, corsetry, binder, etc;
  • Prosthetics;
  • Shoes.

*I use the term bridalwear as loosely as possible because not all of my customers identify as brides. I try to use more inclusive terms where I can. I specialise in dresses and the traditionally more feminine styles of weddingwear such as dresses, veils, jumpsuits and separates rather than men’s suiting and tailoring and I’m still answerable to the SEO gods – I need people to find me! As language, attitudes and social mores evolve, this will change of course. In the meantime, I’m always happy to learn and stand corrected if I’m saying or doing something deplorable.

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How to see fewer weight-loss ads when you’re engaged

Planning =/= shredding for the wedding

Fifteen years ago, I was excitedly, a little smugly and absolutely bloody FINALLY making my betrothal to my favourite human official: I changed my relationship status on Facebook to ‘Engaged’.

The effect was immediate. In addition to the flattering influx of likes, comments and messages of congratulations, the adverts in my newsfeed changed. Wedding dress boutiques, honeymoon destinations, venues, and, most noticeably, ways to lose weight. This diet, that meal replacement, hashtag ‘Shredding for the wedding’.

The algorithms that determine the ads you see on social media might be more sophisticated these days. When we changed our relationship statuses again to ‘Married’, I started getting ads for fertility treatments and nursery furniture; my husband to ‘Meet hot singles online in your area.’

However, these algorithms remain slave to market correlations, including that planning a wedding also often means wanting to lose weight. A highly unscientific poll I’m running on Instagram currently says two thirds of people saw more weight loss ads after they got engaged.

Reasons for deliberately changing your body are complex and personal so this isn’t a post about whether ads for weight loss treatments are right or wrong, nor whether anyone should or should not lose weight.

But the issue is close to my heart. Brides sometimes come to me because they dread – or have had – horrible experiences in bridal boutiques. In my own case, I have come through eating disorders so it would have been good to have not had to see these ads.

TIL how to stop weight loss ads on Instagram

So, I thought it would be useful to share a tip I learned today to avoid seeing weight-loss ads, on Instagram at least:

From the menu on your profile page, go to Settings > Ads > Ad Topics. If you’ve not done this before, it’s quite interesting to see what The Algorithm thinks you’re interested in based on your Meta (i.e. Instagram, Facebook, Messenger) activity. If your list was anything like mine, it should also reassure you that the social media companies actually know bugger all about you.

Tap on one you’re not interested in (my first one was Stargate 🤷‍♀️) and you’ll be given to options about it: ‘No preference’ and ‘Show less (sic) ads about this topic’. Even if its slovenly grammar makes you twitch as much as it did me, tap the second option and that should do the trick.

You can then also search all of the ad topics; the one you need is ‘Body Weight Control’. Choose the second option again and you should hopefully start seeing the adverts diminish, rather than your mental health.

The video below shows you all this in 30 seconds.

Please share with anyone who needs to know.

Special thanks to Alysia Cole Styling whose column in Rock n Roll Bride prompted me to find out how to do this.