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When You Feel Dress Regret

“Help! I have dress regret!”

‘Dress Regret’: the struggle is real – but IS surmountable

Between all the inquiries I get and social media bridal groups I’m in, something I see and hear almost daily is ‘dress regret’.  You’ve bought/ordered your wedding dress and are now panicking you’ve made the wrong choice, should have tried more on, or worried about how you look in it.

You’re still bombarded with wedding day pics of couples looking awesome, not to mention designers’ perfectly styled publicity shots, and there will always be new collections, etc etc etc. You’ve had to choose one dress from almost infinite options so how can you ever feel you’ve got it right?

Out of the hundreds of brides I’ve worked with, I’ve only known two come for their fittings and then decide to buy a different dress, and both were already on their second or third dress at that point.

From experience, here’s a little reassurance about why dress regret creeps in and how we can thwart it:

  • Your dress doesn’t fit you – yet. All those wedding photos and publicity shots show well fitting dresses post-alterations (or clamped out of shot). Before alterations, it can just feel like you’re dressing up in someone else’s clothes. It gapes here, pinches there, is too long to fall properly, etc. Get to your seamstress and get it feeling like it’s actually YOUR dress.
  • You didn’t look for long enough. But tough shit, you can’t. You could buy the first dress you try on or you could try a different one on every day for years. It’s like studying for a test; when did you ever sit an exam and feel like you had revised ‘enough’?
  • You haven’t seen it in months. Many customers I see haven’t dared unpack their dress since the shop assistant expertly folded it between layers of tissue into its box. Some have stored it at someone else’s house so haven’t even been able to sneak a peek at it (especially true during lockdown). You might just need to refresh your memory of how gorgeous all the details are.
  • You’ve tried it on (or tried to) at home. Some dresses can’t be put on single-handedly, my own included. But I still tried, broke the hook and eye while trying to swivel it sideways and was then sufficiently paranoid I was going to burst through the seams Hulk-style on my wedding day that I (needlessly and knackeringly) crash dieted and even bought a back-up dress that never got worn. Don’t be me.
  • Being neurospicy. Indecision paralysis and the dopamine hit of buying something new are all the more challenging if you are autistic and/or have ADHD. Recognise if this is the case.
  • Others’ opinions – either too many or not enough. Take them on board but consider who they’re coming from and what their motives are. They’re not wearing it. They’re not you. Trust your own gut on what feels right for you.
  • Your body has changed since you bought it. Bodies are meant to change. You might have been ill, gained/lost weight, had a baby, gender reassignment, been breastfeeding, etc. It’s your seamstress’s job to make your dress fit your body, not yours to make your body fit your dress.
  • It’s a different time of your menstrual cycle. When I’m ovulating, I look (read: feel) like the sexiest person who ever lived. Two days before my period, I am (again, feel) hideous in everything (or, even worse, nothing).
  • The pressure to look ‘perfect’. Again, you can’t, because there’s no such thing. Even my husband and I affectionately describe each other as “almost perfect” because we recognise actual perfection doesn’t exist.

Want an objective opinion? I’m always happy to take a look at your dress either in person or pictures and give you options objectively (and kindly) so feel free to drop me a line.

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“Do you make dresses for men?”

“Do you make wedding dresses for men?” To answer an increasingly FAQ, I make wedding dresses, veils, bridalwear* FULL STOP. For whoever wants it. Women, men, non-binary people, everyone.

I don’t care what your wee comes out of; just don’t leave any on my loo seat.

You are very welcome to, but don’t even have to, tell me how you identify, what you were assigned at birth or whether that differs now, whom, how many – or even whether – you’re marrying. If there’s consent in your relationship, there’s no judgment, kink-shaming or awkward questions here.

Oversharers are always welcome (hello, kindred spirits!) and the only things I ask all my customers to tell me relate purely to the tasks of designing something you will love and making sure it fits you perfectly:

1. Are you anticipating changing your weight, shape or size before you wear what I’m making you? These don’t make it impossible, but need to be factored in. For example, are/will you be:

  • Pregnant or trying to conceive?
  • Breastfeeding?
  • Undergoing surgery?
  • Taking medication such as hormones or steroid therapies?
  • Dieting?
  • Body-building?

2. What else will you be wearing? Bring everything to fittings that changes your shape, size or height including:

  • Padded bras, cups or inserts (I have a well-stocked basket of boobs you can try if you don’t have your own);
  • Padded pants;
  • Shape-wear, corsetry, binder, etc;
  • Prosthetics;
  • Shoes.

*I use the term bridalwear as loosely as possible because not all of my customers identify as brides. I try to use more inclusive terms where I can. I specialise in dresses and the traditionally more feminine styles of weddingwear such as dresses, veils, jumpsuits and separates rather than men’s suiting and tailoring and I’m still answerable to the SEO gods – I need people to find me! As language, attitudes and social mores evolve, this will change of course. In the meantime, I’m always happy to learn and stand corrected if I’m saying or doing something deplorable.

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How to see fewer weight-loss ads when you’re engaged

Planning =/= shredding for the wedding

Fifteen years ago, I was excitedly, a little smugly and absolutely bloody FINALLY making my betrothal to my favourite human official: I changed my relationship status on Facebook to ‘Engaged’.

The effect was immediate. In addition to the flattering influx of likes, comments and messages of congratulations, the adverts in my newsfeed changed. Wedding dress boutiques, honeymoon destinations, venues, and, most noticeably, ways to lose weight. This diet, that meal replacement, hashtag ‘Shredding for the wedding’.

The algorithms that determine the ads you see on social media might be more sophisticated these days. When we changed our relationship statuses again to ‘Married’, I started getting ads for fertility treatments and nursery furniture; my husband to ‘Meet hot singles online in your area.’

However, these algorithms remain slave to market correlations, including that planning a wedding also often means wanting to lose weight. A highly unscientific poll I’m running on Instagram currently says two thirds of people saw more weight loss ads after they got engaged.

Reasons for deliberately changing your body are complex and personal so this isn’t a post about whether ads for weight loss treatments are right or wrong, nor whether anyone should or should not lose weight.

But the issue is close to my heart. Brides sometimes come to me because they dread – or have had – horrible experiences in bridal boutiques. In my own case, I have come through eating disorders so it would have been good to have not had to see these ads.

TIL how to stop weight loss ads on Instagram

So, I thought it would be useful to share a tip I learned today to avoid seeing weight-loss ads, on Instagram at least:

From the menu on your profile page, go to Settings > Ads > Ad Topics. If you’ve not done this before, it’s quite interesting to see what The Algorithm thinks you’re interested in based on your Meta (i.e. Instagram, Facebook, Messenger) activity. If your list was anything like mine, it should also reassure you that the social media companies actually know bugger all about you.

Tap on one you’re not interested in (my first one was Stargate 🤷‍♀️) and you’ll be given to options about it: ‘No preference’ and ‘Show less (sic) ads about this topic’. Even if its slovenly grammar makes you twitch as much as it did me, tap the second option and that should do the trick.

You can then also search all of the ad topics; the one you need is ‘Body Weight Control’. Choose the second option again and you should hopefully start seeing the adverts diminish, rather than your mental health.

The video below shows you all this in 30 seconds.

Please share with anyone who needs to know.

Special thanks to Alysia Cole Styling whose column in Rock n Roll Bride prompted me to find out how to do this.