Posted on Leave a comment

“How Should I Store My Wedding Dress?”

Should I store my wedding dress hanging up, in a box or some other way?

I’m often asked what the best way to store a wedding dress is, between buying and wearing it on the day (I’m not talking about preserving it after the wedding – that’s a whole other field). They’re big, don’t fit in many wardrobes and you’re probably also having to hide it – something the size of a person – from your other half.

Special shout-out to my recent bride who kept her wedding dress in the bottom of a laundry basket, partly because it was second hand and didn’t come with a bag or box, but mostly because she knew her financรฉ would never find it there.

The best storage method depends partly on the type of dress you have, how voluminous it it, how long the train is, and the fabric(s) it’s made from. Generally though, these are, in order, the best ways:

1. On a Mannequin, Under a Dustsheet

The gold standard, but turn off the lights and put a sheet over it ๐Ÿ‘ป

This is the gold standard of wedding dress storage, but unless you live in a stateley home and happen to own a mannequin set to your own measurements, it’s not practical for most people. If you actually do have a spare room with a mannequin in it, keep the dress, including train, completely covered with a breathable dustsheet (a duvet cover or flat sheet works well) to keep dirt and sunlight off. Draw the curtains too to prevent sun bleaching but bear in mind that it will probably scare the living turds out of anyone who opens the door to that room.ย Another reason this is my favourite method.

2. Laying Flat on a Spare Bed, Under Cover

If you have a spare bed and aren’t expecting guests for a while, lay the dress out on the bed and cover it with a sheet.

3. Hanging Up

If keeping your dress hanging up in its bag is the most practical option for you, there are a few things to check. Make sure the hanging loops are what’s taking the weight of your dress, NOT the straps, as they could get stretched out of shape. Check what the train is doing. If you have a hook high enough, let the train hang out of the bag rather than scrunched in the bottom, but keep it covered with a sheet or duvet cover. If not, you can either fold or roll it gently into the bottom of the bag, or use the hanging ribbon usually found on the underside of the train to hook it up to the hanger.

Side-note on dress bags: only use waterproof ones for transport, never long-term storage. The slightest bit of moisture gets in and you have stinking mould. I can still smell the dress I unzipped from its plastic garment bag in the recesses of a boutique a decade ago. Don’t make me smell another one.

4. In a Box

Boxes should be sturdy, protective and breathable

Wedding dress boxes certainly have their place and are usually the easiest way to travel with your dress, and they fit neatly on top of cupboards and under beds. They’re also great for concealing details of your dress. However, keeping your dress folded up multiple times in a box is not ideal, especially for bigger dresses such as ballgown and voluminous A-line styles, and those made from stiffer fabrics such as Mikado and duchess satin. Crepe, stretch, lace and tulle gowns tend not to hold their creases as much but it varies from dress to dress. I’m not saying definitely don’t use a box, but factor in extra time (and potentially cost) for steaming/pressing if it’s so crumpled at your fitting that it doesn’t hang properly when you put it on – I need to be able to see how much it needs taking up accurately. Similarly, make sure you have time to get it nice and smooth before you you wear it on the day.

So, lots of options, each with its own advantages.

Overall, my three essentials are: Keep it covered, keep it dry, keep it dark.

Bonus points if you can prank someone, in which case, hide a camera and please send me the results.

Boo
Posted on Leave a comment

The Wedding Anti-Trend Report

Want to know what the masses aren’t doing? Read on.

It’s the time of year when wedding publications trawl search data, surveys and anecdotes to summarise the biggest trends in weddings this year and make their predictions for 2026 (here’s one from Hitched for example).

Bridgerton gowns, bubble hems, basque waists, second dresses and statement veils (duh) are on the rise, apparently. As interesting and insightful as all this is, as with all wedding traditions, my advice remains: adopt the ones that work for you and forget about the rest.

For anyone needing an antidote to reports on what everyone else is doing, here’s my own 2025 round-up of anti-trends: this is a report of what no-one else is doing, what people asked me to make for them because they couldn’t find it in the mainstream boutiques.

These are the wedding un-trends.

Ice-cream shades of pink and mint green, overlaid with bright floral embroidery…
The bride’s late mum’s handwriting embroidered in blue on the ribbon wrapping her bouquet
Turn it green
Turn it pink, blush, peach and purple
Add texture
Add volume
Make it the longest veil I’ve ever created
Make it change colour in daylight
Make it Star Wars, Lord of the Rings and Zelda
Matching – but not too closely matching – jacket embroidery
Pumpkins and flowers
Pastel embroidery to repair the bride’s mother’s original veil

And there are more, but as the weddings have yet to take place, I can’t reveal all yet. But here’s a clue about one of them:

Bibliophile Dark

Posted on Leave a comment

In no rush for a rescue

How did THIS become a time of sheer joy, in which I was willing the tyre guy to take his time rescuing me?


The hard shoulder of the M25 with a flat tyre is not the best start to a Saturday evening, especially when the RAC guy discovers the spare wheel you’ve had stashed in the boot for eight years doesn’t even belong to – or therefore fit – your car.

I’d had a brilliant day, the first of three on a tea-charged corsetry course (www.moodycorsetry.co.uk), and had foregone having a wee before I left because I figured I could last the 50 minute drive home, even after several cups of tea throughout the afternoon.

Ten minutes in, a lot of smoke from my front nearside wheel announced I should have gone when I’d had the chance. When the RAC’s ETA was two hours, I hopped a fence, scrambled up a bank and found some trees where I could cop a squat in the rain and have a good think about my choices.


A 90 minute wait for the RAC bled into a short 45mph limp on a neon orange loaned wheel and a further hour’s wait for the emergency tyre man at Cobham Services. Blue and shivering from the cold, I parked as far as I could from the backfiring, revving engines of a boy racer meet and tried to find consolation in an overpriced chai latte.


But then the cavalry arrived. Not the tyre man, but my beautiful bride Charlotteย  dropped her full wedding album. And oh my goodness, I could have sat shivering in the middle of that boy racer meet all night.
Because LOOK.


I hope you enjoy these pics as much as I did, wherever you are to see them.

Couple: Charlotte & Sam (@worldof_char and  @sarnuel)
26/07/25
The longest veil I’ve ever made, at five metres (just under 200″), with bespoke embroidery and trimmed with exquisite appliquรจd lace.

Coordinator: @karintindallweddings
Florist: @sophieoliviafloraldesign
Photographer: @laurenbrumby.photography
Videographer: @becky_kinross_videographer
Venues: @bodleianlibraryweddings and @oxfordtownhall
Hair & makeup: @oxfordweddinghairandmakeup
Band: @sweetnlowdownuk
Veil: @hollywintercouture
Harpist: @noa_harpist
Illustrator: @rachelelizabethillustration

#customveil
#weddingdressmaker
#bespokebride
#longestveil
#royalveil
#bridalcouture
#tattooveil
#alternativewedding
#weddingdressdesigner
#alternativebride
#weddingplanning
#weddinginspiration
#weddinginspo
#tattooedbride
#cathedralveil
#gettingmarried
#custombridal
#bespokeveil #customveil
#julywedding
#designerveil
#veil
#veils
#rocknrollwedding
#rocknrollbride
#bridaldesigner

Posted on Leave a comment

We Need to Talk About Bardot

Considering a wedding dress with off-shoulder, Bardot straps? Read this first.

You know I’m not one for following trends for the sake of it, but an unavoidable one this summer is the Bardot neckline. Popularised by the eponymous actress Bridget Bardot in the 1950s and ’60s, the straight (or sweetheart) neckline elongated by off-shoulder straps has actually been around since Regency and Victorian eras.

It’s the straps we need to talk about. Loved for balancing out wide hips, narrowing broad shoulders, showing off the dรฉcolletรฉ while remaining elegant and concealing bingo wings, they do have an inherent drawback.

The crux of Bardot straps is this: there will always be a trade-off between how well they fit and how much you can still move your arms.

Gorgeous Sarah opted to remove her Bardot straps (and train) completely, and straighten the neckline.

There are workarounds but all of them involve a compromise of some sort. If you want to be able to lift your arms at all on your wedding day – to hug guests, slow-dance with your new spouse, pick up children, toss your bouquet (or hold it victoriously aloft), throw shapes on the dancefloor, remove your veil or fix your hair – and have your heart set on this classic neckline, here’s what we can do.

Awesome Sophie in her Bardot-neckline wedding dress. Yes, she’s on the loo; yes, she’s allowed me to share this.

Option 1: Do nothing

Accept the fit of the straps as they are, which might be slightly baggy but almost certainly will limit how high you can lift your arms.

Option 2: Tighten them to fit

Some people are happy to sacrifice movement and just want them to sit as straight and snugly as possible. This is fine if it works for you, but your arms will be pinned to your sides and only usable from elbows down.

Option 3: Make them detachable

There are a few ways we can do this, including adding poppers so you can remove them entirely. Alternatively, we can have them fitting snugly but fashion a way for them to fold neatly under your arms if you choose to wriggle your arms out of them completely. Alternatively, you could wear a Bardot style as a bolero or even just a separate ‘collar’ that slips over your shoulders.

Option 4: Add elastic

A popular option with my customers this year has been to run some elastic through (or under) the straps so they fit more snugly but can still extend when arms are lifted. This option will cause some gathering/ruching in the straps, which some have embraced for its frilly effect and had me add elastic to the full strap, while others weren’t keen on the aesthetic and just had me add it towards the back.

Option 5: Engineer an internal runner

This is a clever option if you don’t mind the straps finishing tucked into the back (and/or front) of your dress rather than resting on top. Each strap is looped over a horizontal ‘bar’ of ribbon inside the dress that it can run along, while a length of elastic pulls it back into place when your arms are down. It doesn’t work with all dress and strap styles but worth asking about as it’s the best option for keeping a close fit while allowing maximum movement if it works.

Option 6: Raise where they sit

If you’re open to a neckline that isn’t quite strictly a Bardot, a final option is to raise where the straps sit, so they’re on the edge of your shoulder rather than around your arms. This means losing arm coverage (in case that’s a dealbreaker) and gaining coverage on your back so bear in mind whether you want that or not too.

If you’ve yet to start wedding dress shopping, please don’t rule out a Bardot neckline, but remember that it will always require a compromise of some sort. And if you already have your Bardot-neckline dress, please don’t panic. Feel free to drop me a line and we can find the best solution for you and your dress.

Char in her gorgeous Bardot gown (with the five-metre custom veil I made her). Photo: Lauren Brumby Photography
Posted on Leave a comment

“You just made that bridesmaid run off crying.”

I attended a real-life, actual wedding yesterday, something I don’t usually get to do. I was officially off-duty. But.

I couldn’t help myself. I intercepted a bridesmaid between the ceremony and photos with, “Honey, we need to hide your bra before the pics.” She looked a little startled – we’d never met, and she’d just got off a 10-hour flight from British Columbia – and made a swift exit.

“You just made that bridesmaid run off crying,” my husband said as he rejoined me. Just as I panicked that he might not be joking, the bridesmaid reappeared with a tin of body tape.

While we secured the neckline of her peach dress to her dรฉcolletรฉ to conceal her black bra, I apologised for my temeritous accost while she explained that she’d somehow forgotten to pack a matching bra for her whistle-stop 24 hours in Oxford for her friends’ wedding. She also reassured me that I had not actually made her cry, only run off to retrieve the tit tape.

Later, at the reception, I noticed the bride’s sequinned spaghetti strap was twisted on her left shoulder as she chatted to other guests. I’d only met her once previously, several years ago, but before I could remind myself of this, I’d reached out from behind her and run my finger under it to smooth it back out.

Argh, what if it was meant to be twisted because it was too long otherwise, or some other reason I hadn’t though of?

Fortunately, it was all OK, and the bride (and bridesmaid) thanked me.

So, was I out of line? Is it a bridal dressmaker thing or even just a mum thing? Case in point, I’m also a sucker for tucking in strangers’ protruding clothing labels when I see them.

Or is it a neurospicy obsession with the rules and making sure everything is as it should be, just as I still can’t resist correcting a grammatical solecisim?

Incidentally, we also sang Amazing Grace during the service, and I had to edit the fourth stanza.

I have no friends.

Posted on Leave a comment

A word about ‘bridal’

What I’m really thinking when I say brides, bridalwear etc

My blog post that’s currently blowing up (for me; everything’s relative) about making wedding dresses for people of all genders and sexes included this side note about the term ‘bridalwear’:

I use the term bridalwear as loosely as possible because not all of my customers identify as brides. I try to use more inclusive terms where I can. I specialise in dresses and the traditionally more feminine styles of weddingwear such as dresses, veils, jumpsuits and separates rather than menโ€™s suiting and tailoring and Iโ€™m still answerable to the SEO gods โ€“ I need people to find me! As language, attitudes and social mores evolve, this will change of course. In the meantime, Iโ€™m always happy to learn and stand corrected if Iโ€™m saying or doing something deplorable.

I want to elaborate. I almost always do.

It’s a topic very close to my heart, my family and my English Language degree.

I can’t do away with the term. At least not yet.

Many of my customers not only identify as a bride but embrace the (hopefully) once in a lifetime opportunity to be The Bride. I don’t want to deny them that.

When I know someone is happy to be called a bride, I will use the term for that individual in my conversations with them and in describing them publicly.

Others don’t. I equally don’t want to force an erroneous identity on them or make them feel excluded or othered. I always endeavour to check. Some prefer marrier, partner, or something else.

When I’m talking generally about unknown individuals, I use inclusive, gender-neutral language such as couples, spouse, nearly-weds or customers.

I completed an LBGTQ Awareness Course four years ago with the sadly now defunct Wedding Business School a few years back.

I’d hoped to revisit it for this post but will have to rely on my memory. Quite rightly, it advocated gender-neutral terms.

But I’m finding it tricky to describe what I do, and who I do it for, without saying bridal or bridalwear.

I could – and do – say I make wedding dresses, but I don’t just make those; I make veils, jumpsuits, playsuits and separates including trousers, skirts, capes and overskirts too. My very first foray into creating wedding outfits was inspired by the bow-ties and masculine tailoring of Marlene Dietrich in the film Morocco.

And I love throwing androgynous flamboyance into the mix, like I did when I created the Skye shirt-cape:

But if I say I make wedding outfits or weddingwear, that feels like it covers more than I actually do, because I don’t make traditional menswear like tailcoats, shirts, waistcoats and morning suits.

So I don’t want to waste anyone’s time by contacting me about making them something I don’t make.

And I do want to stay visible in search results when people look for “bridalwear near me”. Don’t even get me started on hashtags. I have to use the hashtags that people looking for the kind of things I make use so they can find me.

How about emojis? Decorative, convenient shorthand, especially where there are character limits. When there are gender neutral options, I use those. If I can use female, male and non-binary together, so much the better.

My Instagram highlight of real customers

For example, on my Instagram, I have a highlight featuring my customers in my creations on their wedding days. Originally I called it Real Brides, which was the maximum character limit that would stay visible on my profile. When I realised this was not only not inclusive but also inaccurate, I changed it to Real Customers, but only Real Custom remained visible and just looked odd. Similarly,ย Real Weddings becameย Real Weddin.

Emojis to the rescue. Then I had to pick which skin colours to include (and exclude). ARGH!

Ultimately, I have carved a career out of celebrating individuality. That’s what bespoke is.

So whoever you are and however you identify, please know that I see you, I love you and I’m just waiting for the language and SEO gods to catch up.


*Venue: @weddings_the_boat_shed_salt
Photography: @photosbypaloma
Bridalwear: me! @hollywintercouture
Model: @gabbywaite97
Flowers: @lilybee822
Jeweller: @bishboshbecca
Headpieces: @peacock_and_pearl
Shoes: @irregularchoice
Hair and make-up: @tonisearlemua
Cakes: @annalewiscakes
Mobile bar: @effervescerefreshments

Posted on Leave a comment

Holding each other up

Dressmakers are awesome. I love my network.

Perhaps we should be rivals, but we don’t see it that way. There’s plenty of work to go around and we need to know who we can recommend when we’re fully booked. And you can’t work in weddings and not have at least one back-up plan if something takes you out of action in peak season; last year for example, just as I recovered from Covid, I broke my arm. The year before, I’d picked up brides when a dressmaker friend broke her leg.

We have Facebook groups, WhatsApp groups and Christmas parties. We celebrate each other’s new shop openings, dress designs, birthdays and business anniversaries.

More tellingly, we are open and vulnerable with each other. We ask for advice and help. We admit when we don’t know the technique for something or have never used a particular machine or stitch.

Even better, within minutes usually, someone provides the answer and willingly, voluntarily, steps in to teach what we need to know.

Last month, I wanted to know how to do a delicate edging stitch I’d seen at the V&A’s Chanel exhibition. Unfortunately in that case, it turned out I would need two new machines: a picot hemming machine and a time machine, because picot hemming machines haven’t been manufactured for a century, BUT it was dressmakers in my network who told me this.

Anyway. I’m going to go against the sisterhood grain here and call someone out, albeit not by name.

I’d made a veil a bride not local to me who was having her dress altered by someone else. I’d made her friend’s wedding dress a few years back and included a bustle hook as standard, and she asked her seamstress to add one to her dress. She even described quite specifically the type she wanted (there are several).

When she went to pick her dress up, there was no bustle hook. Instead, the seamstress handed her these three safety pins.

This is not a bustle hook. “Just use these,” my bride was told.

There are bustle pins you can buy, but I’ve never recommended them. Figuring out which bits of many layers to attach them to, usually at the point of the wedding when most people have had a few sherberts, is not simple. Worse, they make holes in the fabric, and my bride asked whether this would happen.

“Yes,” was the response, “but hopefully no-one will see them.”

Pick. My. Jaw. Off. The. Floor.

I want to give the seamstress the benefit of the doubt. We all have off days. Maybe she forgot. Maybe she was rushed. Maybe she didn’t actually know how to bustle this dress but she’a a professional seamstress workong with a bridal boutique. Maybe there was a reason she couldn’t do it that hasn’t occurred to me, because I can’t fathom why she recommended this.

I’m not local or available in time so couldn’t do it myself but, predictably, someone from my needle ninja network stepped in within hours to add the bustle hook (thank you again, Tina).

A member of our Facebook group said of she found out the safety pin seamstress was a member, she’d be kicked out.

Another customer, a tattoo artist, was in awe when I told her about how supportive dressmakers are, and was rightly envious. She told me that her industry was rife with rivalry and bitchiness.

We are so passionate about what we do and seeing it done well. Keep your safety pins for emergencies, not your bustles.

I love my dressmakers.

Posted on Leave a comment

Wedding Un-Trends for 2024

It’s official: the “un-bride” is in. This is ironic as it essentially means that not following trends is the trend.

The stylist soothsayers are stirring their big-data cauldrons this week and forecasting the wedding trends for 2024. Amid the peach fuzz and torn up seating plans, I was pleasantly surprised that for the second year, the crux according to my bellwether Vogue is that formality and traditions will take a backseat to individual style.

So you can keep your big data, front-row seats at Wedding Fashion Week and your cauldrons (but I wouldn’t look a gift horse in the mouth) because I get to see what that actually means in practice. My customers tend to come to me when they have a good idea what they want but can’t find it in the shops – because it’s not something that would take off in the mainstream because not enough people would buy it.

And that’s the awesome thing.

So, based on what people have been asking me for over the last year, here’s what un-briding is looking like. The un-trends.

  • Transforming dress: see Gill’s detachable train and detachable cape. I’ve also been asked for a voluminous plain dress that unzips at the moment of the first dance
  • Not a dress. Jumpsuits, playsuits, trousers, separates, shirts with trains. Mixing up the traditionally masculine and feminine, like Skye’s Shakespearean Shirt of Dreams.
  • Lace that isn’t floral. Have embroidery software, will create lace. I’ve created bespoke lace and embroidery made of moons, text, pets, in-jokes, bats carrying antique micrometers and the handwriting of lost loved ones. I can even do photos if you fancy having your bodice made from other half’s embroidered face (or why stop there? Let’s make the skirt out of all the faces of your in-laws). The next dress I’m making has some of my most ambitious lace I’ve ever made and I am SO excited to show it (and slightly scared about potential legal action).
  • Colour. I made more black, blush (hello, peach fuzz!) red and blue veils last year than ivory while my bespoke ivory wedding dresses were level pegging with other colours.
  • Upcycling. I’ve just finished restyling a wedding dress as a cocktail dress (I’ll share pics as soon as it’s had it’s big reveal by the bride) and have incorporated lace from mothers’ and grandmothers’ wedding dresses and veils into others. Save the planet, share the love.

Here’s to the untrending trending.

Posted on Leave a comment

What to bring to your dress fitting

Your dress is a good start.

It’s finally happened. I’ve had brides arrive for wedding dress fittings without their shoes or underskirt several times but today brought a first: a bride just arrived for her without… her dress.

It’s absolutely not her fault; she’s storing it at her parents’ house and her dad handed her the wrong grey storage box. We only realised what had happened when we opened it in my fitting room and found an assortment of summer clothing and books.

While she runs back to her parents’ house for the correct grey box, I thought I’d put together a list of what you need to have with you to make sure I get your dress fitting perfectly:

Yourself. As you are, no worries about whether you’ve gained/lost weight or that your dress won’t fit. That’s why you’re here.

Your dress. Obviously.

Your shoes. Unless you’re absolutely 100% certain you don’t need your dress taking up.

Your underskirt. This can make an inch or more’s difference to the length, especially if it’s hooped. If it has a suck-you-in waistband, it can also change how the bodice fits. They tend to sit Simon-Cowell-waistline high so if you have a sheer bodice and/or an open back, nows also the time to check whether it’ll be on show if we don’t do something about it.

Your undies. Anything that changes your shape or size such as a padded bra, minimiser bra, shapewear, padded knickers (would not be a first) will need to be on you when I pin you in your dress. Just remember to take them with you when we’re done (but it also wouldn’t be a first if you forget).

Belt. Especially if you want it sewn on.

Not essential, but feel free to bring your veil, jewellery, garter, and anything else you’d like to try to see if it works with your dress if you’d like and we’ll have a proper play.

Not the bride in question, but could have been.
Posted on Leave a comment

Stranded on their wedding night!

I just posted some pics of a veil I made for a bride, Kira, getting married today in Sydney. Seconds later, I saw she had published a video on Instagram of her (still in her veil and wedding dress) and her husband from an hour previously, STRANDED in the middle of nowhere.

I can’t (and won’t) post Kira’s video because of her privacy settings but it seems that they had switched their accommodation some time ago, but no-one told their driver. By the time they realised they were at the wrong cottage – because it was locked and no-one was around – the driver was gone.

And there was no phone reception. The video shows John some distance away down the shiny wet road trying to find a bar of network to call for rescue.

“I’m not happy,” Kira stoicly comments, adding that this isn’t quite the wedding night she had imagined.

In the time it’s taken me to type, they have posted an update from their actual accommodation, so I’m pleased to report that they have been rescued from the arse-end of the outback. However, despite it being a lukewarm autumn night, they arrived to find the aircon on full blast.

Seeking refuge from the frigid room in a nice hot shower, they’ve discovered only cold water streaming from every tap.

I’m sure they’ll think of something, but what a start to married life! The best is yet to come. Or at least it had bloody better.

Kira’a bespoke Australian wildflower embroidered veil featuring the couple’s initials and wedding date